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Case Study

Elegant Themes Case Study

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Intro

How We Increased Online Sales by Over 2000% In Less Than a Year

While chauffeuring Anne from the MV ferry, up to Brattleboro, I once said, “I don’t know anything about art, Anne, but I love your paintings.” She was riffling through a handbag, looking for tissues or a sandwich, and without missing a beat she said, “You don’t need to know anything, you have good taste.” Man, I loved that. No false modesty. Compliments all around. When we arrived in Brattleboro, up the hill, in the woods near Marlboro, she sat with her 2 sisters watching the afternoon shadows grow long out the new sun window at sister Peggy’s house, nursing 2 fingers of Jim Beam and a splash of water in a coffee mug. 

Details

Taking Elegant Themes to The Next Level

Challenge

While chauffeuring Anne from the MV ferry, up to Brattleboro, I once said, “I don’t know anything about art, Anne, but I love your paintings.” She was riffling through a handbag, looking for tissues or a sandwich, and without missing a beat she said, “You don’t need to know anything, you have good taste.” Man, I loved that. No false modesty. Compliments all around. When we arrived in Brattleboro, up the hill, in the woods near Marlboro, she sat with her 2 sisters watching the afternoon shadows grow long out the new sun window at sister Peggy’s house, nursing 2 fingers of Jim Beam and a splash of water in a coffee mug. 

Solution

They laughed a lot, those 3 sisters, all near or just past 90 years of age. I don’t imagine any of them foresaw this scene, in the green hills of Southern Vermont. Growing up in Cleveland and playing Tea time on the front lawn, Vermont was still well over the horizon, but there was no question on that afternoon that the trio was precisely where they needed and wanted to be. Like they were headed there all along. Thank you, Anne. I’ll miss you.

Testimonial

“I can’t believe it took us this long to make a change. So happy that we did. Numbers don’t lie.”

John Doe, Divi CEO

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